One of the better books I’ve read in some time re social media has been The New Rules of Marketing and PR (David Meerman Scott).
Was interested to read his recent post on the subject of using social media to promote businesses in regulated industries. In fact this post focuses on the healthcare sector.
Seems to me that there are a lot of people looking for excuses/ reasons not to get on with it – it’s too much effort, the lawyers won’t like it, the consultants don’t like it. All the time an opportunity to interact with patients is being missed. And, more generally, to interact with the general public.